Latinos In Social Media–Mi Familia!


Have you heard the great news? Latinos In Social Media (#latISM) was born and is a rapidly-growing group. Just in time, too, because I was beginning to feel a little lonely out here. But the more I reached out to other Latina(o)s through LinkedIn, Twitter and Facebook, the more I felt like I was coming home. Befriending people within my culture is like gathering together with mi familia, who all welcome me and celebrate with me–without hesitation, with trust, and with an all-knowing embrace like primas y primos reuniting, singing, dancing–only we’re blogging, tweeting, getting LinkedIn together and building a country of Latinos on Facebook.


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“With 21 million projected Latino internet users by 2010, Latinos are adopting social media as their primary source of communication, news and entertainment faster than any other group.  Their buying power is projected to reach $1.3 Trillion by 2013.” —

Co-Founders had a vision to “create a central resource for Latina(o)s in Social Media and the major brands who seek your expertise”

Ana Roca Castro, Premier Social Media, and Louis Pagan, The Blog of Louis Pagan, who are friends in Nueva York, co-founded Latinos In Social Media and set up outposts in the top most popular Social Media sites, such as Twitter, Facebook and LinkedIn together. Here’s what the Latinos In Social Media Facebook description says:

n74697431599_7351This group is for all the Latinos who blog, tweet, connect, tag, bookmark, work & enjoy Social Media!

We are the central resource for Latino(a)s in Social Media and the major brands who seek your expertise. Introduce yourself & add your business link(s) to the LATISM Directory. We support each other and become stronger by promoting our fellow Latinos.


That’s a significant phrase for me: “We support each other and become stronger by promoting our fellow Latinos.” If you are a Latina(o) in Social Media, reach out to your hermanas y hermanos. Join us in the groups we’re building in LinkedIn, Twitter, Facebook, and Twitteros. If there are other Social Media websites and/or groups out there, please comment on this blog post and let me know about you so I can promote you, too.

Tribes need leaders
When I read the latest U.S. Census Bureau statistics regarding the Latino/Hispanic population, I get excited because we’re a growing group within the U.S. population but I get even more excited because we are also organizing ourselves as we grow. I see why Ana Roca Castro and Louis Pagan started Latinos in Social Media because we need to unite and be organized: we’re a tribe, as Seth Godin says (he’s so great: he defined another great sociological phrase into a new meaning).

And just like Seth Godin mandates tribes to have leaders, so we, the Latinos in Social Media and those who are not into Social Media yet, must  have leaders. Here’s why: when you review the Census Bureau stats, take a look at the statistics that cover the upcoming generation: these children need to know that they can grow up in a world without prejudice, with trust, and with education, they can be powerful.

Percentage of children younger than 5 who were Hispanic in 2008. All in all, Hispanics comprised 22 percent of children younger than 18.
Source: Population estimates <>

One community, many voices
My new friend, Jennifer, founder of Mami2Mommy, has a wonderful tagline: Una comminidad, many voices. I love that tagline because it’s bilingual and because it sums up who we are: we’re one community yet we have many unique gifts to offer the world, if only they would be more open to our gifts. With that 25% of the U.S. population being Latino/Hispanic children under the age of 5, we need to be watchful of our behavior NOW and set the example for our children and grandchildren: to show them leadership, to teach them that education is critical to one’s success and that the inherent entreprenurial spirit that lies within the hearts of many, many Latinos/Hispanics should be encouraged to come to life and bring good ideas, messages and causes to life and into MOVEMENT so that we continue to evolve as a human race on this one planet we all live on, which, by the way, is no longer seperated into nations or physical countries: we are becoming The Country of Facebook…but that’s my next blog post….please share your comments, I’d love to hear from you. Be sure to leave your twitter name and/or Facebook link so readers and I can connect with you. Gracias!

If you a Latina(o) in Social Media, be sure to add yourself to this directory on

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  1. Hola, Hello everyone! I’m working for the Hispanic market at Yalwa, a free business directory.
    I think our webstes services will be helpful for you and will love to be in contact for networking.
    Locanto is our free classified ads site (
    Saludos y mucho éxito!

  2. This got WordPressed autolinked to the Latino Success Stories blog and I loved reading it. And yes @Mami2Mommy is awesome.

  3. Fantastic post. The movement has begun!! It can’t be stopped!

  4. Lori,
    Wow Wow Wow! ok i wanted to be original but that’s what I’m feeling right now.

    Latism is the starting point of a great movement for all of us and I’m so happy and priviledged to be a part of it.

    Somos Latinos y somos Familia, unidos en social media y unidos en corazon.

    Thanks for writing such an inspiring post.
    We can all learn, lead and follow each other! 🙂

      • lorigama
      • August 28, 2009

      You are so passionate! Thank you for your passion. Si se puede.

  5. Great post Lori. It feels so great befriending so many wonderful Latinos working together and supporting each other.

      • lorigama
      • August 27, 2009

      Miguel, gracias for your comment. It does feel great. It’s very interesting how there are cultures within the culture of Twitter and within the culture of Facebook, but that is how “real life” is, too. People gather together to connect under one rooftop but some congregate in the kitchen, some in the living room, and some spill out into the front yard and, if enough neighbors come, too, then we have a “neighborhood block party.” I love being part of the neighborhood block party.

  6. This is awesome! Can I get this post sent and signed to me?

      • lorigama
      • August 27, 2009

      Si! Thank you, Louis.

  7. Another WoW here! it’s amazing how you’ve described the LATISM movement. It’s a real familia. And also a tribe that defends, protects, and promotes its members. I totally love Seth’s concept of the Tribes, that’s why he’ll be the keynote speaker at one of the LATISM events.
    We have many leaders like yourself. Remember that true leaders don’t create followers but create new leaders. I am proud to be a Latina in Social Media & of getting to know you and so many other sisters, primas, primos y sobrinos through this vehicle.

      • lorigama
      • August 27, 2009

      Ana, your comment means so much to me. Gracias! We surely do need leaders and that’s great advice to remember that true leaders create other leaders.

  8. All I can say is wow! This post is not only informative but very inspiring to me. Y mil gracias for mentioning me and my blog. I am flattered.

    And you are so right about saying how welcoming people have been through Latinos in Social Media (LatISM). It truly is like having another familia. I know as we continue to grow, we will also continue to thrive. And as we do this we must encourage and help one another.

    I am proud to be a Latina! And I am proud to embrace Social Media! < What do you think? 🙂

    With all my mami love,


      • lorigama
      • August 26, 2009

      Gracias, Jennifer. You are very inspiring, too. Keep passing on your inspiration and setting a great example for your children and everyone else. I am proud to be a Latina, too!

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