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Category Archives: Buyer Personas


Mind-Map Your Way to Your Ideal Client

“Everyone is my client!” Have you ever said that? Do YOU believe that “everyone” is your client? After 18 years of running my…
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Website Design for Lead Generation – Get Your Foot In the Door

Lead generation with your website might be a whole new concept to you, especially if you’re a new business owner. The first step…
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Do you know who your personas are?

Knowing who your personas are is critical to your company’s profit and loss. If you don’t know who your personas are you’re probably…
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