A Daily Checklist for Doing Your Own Social Media

Twitter Etiquette by Lori Gama

Use This Daily Checklist for Doing Your Own Social Media

Keep in mind that any one of these items on my checklist could be individual blog posts. I’m not doing a very deep dive here, in the interests of time and keeping YOUR interest in reading.

Think in terms of 5 W’s and an H:
Who,Why, What, Where, When and How:
WHO – Who is your client? Your clientele is NOT made up of “everyone.” If you need help figuring out exactly WHO your tribe really is, go read my blog post: Mind-Map Your Way to Your Ideal Client. Then come back here and pick up with this next step:

WHY – Figure out why you want to do this. Ultimately, you probably want to make more money and have fun while you work. (Monetize your passion, right?)  So, here’s what I want you to do in this step: figure out WHY you get up every day and do the work you do. What’s your BHAG? (Big Hairy Audacious Goal). Write it down and put it where you can see it every day.

WHERE – Choose two social networks to grow communities in. Don’t try be everywhere in the beginning, unless you’re a marketing professional or Social Media Marketing professional. I usually recommend LinkedIn and Twitter or LinkedIn and Facebook, to begin with. But it really depends on who your customers are. Where’s that tribe of yours hanging out? If you owned a physical location of a store selling surfboards, you’d be found by the seashore not inland, because your tribe loves the ocean. If your tribe is made up of affluent women, I recommend Pinterest and LinkedIn be your first two places. If your tribe is strictly from your local area, (maybe you’re an orthodontist or you own a dry cleaners or a restaurant or a car dealership) then do Facebook and LinkedIn to begin with. If you don’t know where your ideal clients are online, read my blog post: Which Social Network is Right for Me – a Woman Entrepreneur? Even if you’re a guy, it’s extremely helpful.

WHAT – This is your content. This is WHAT you do every day to help your clients solve problems. You should have a blog where you write articles (blog posts) about your subject matter. Don’t write a commercial about your services. Instead: tell how to solve a problem that’s related to your services. For example, you’re reading a blog post right now that solves a big problem for many people who don’t know how to start doing social media. Create the content that shows your expertise, then promote your content via your social networks and other forms of marketing. Get that ripple effect going, also known as “word-of-mouth” marketing. If you don’t have this critical piece of your marketing in place, you can either call in a professional (like me) to help you via consultation and/or consultation plus doing if for you or you can go the Do-It-Yourself route.

WHEN – When you post depends on how big your following is and also depends on WHAT you are posting. This is one of those times in life when size does matter. If your tribe is pretty small (300 or less) and you post too many times throughout the 24-hour time period, some of them might stop following you. On the other hand, if WHAT you are posting is extremely valuable content that helps your tribe grow, advance, make more money, have more time or solve a challenging problem for them, then Tweet away, my friend, or post in Facebook, several times a day. There is no magic generic number that I can tell you without knowing many details about your community of followers. However, I can share this data with you and you can make a fact-based decision and then do some testing.The most important thing is to engage as quickly as possible. Have live conversations. Respond in real time. Most people get on their social networks during 4 p.m.-11 p.m.Remember, this is GENERAL information but better than no information:

Facebook Fans are usually locally-based. Your local time zone will work out fine.

500 – 900 Facebook Fans: Post morning, noon and evening: total of 3 times. 900-5,000 Facebook Fans: Post early and late morning; post during lunch hour (noon – 1 p.m.); post at 3 p.m.; post at 5 p.m.; post at 7 p.m.: total of 6 times. 5,000- 10,000 Facebook Fans: Post early and late morning; post during lunch hour (noon – 1 p.m.); post at 3 p.m.; post at 5 p.m.; post at 7 p.m. and 8 p.m. and 9 p.m.: total of 8 times. 10,000 – 20,000 Facebook Fans: consider posting once per hour.20,000 Facebook Fans or more: post three times a day. You have so many fans that you don’t have to post very much but do be consistent.

Twitter Followers are 24/7 and can be international so time zones are nebulous: 
300-900 Followers: Post morning, noon and evening: total of 3 times. 900-5,000 Followers: Post at 6 a.m., 7 a.m., 8 a.m.; Tweet during the “lunch hour” (which can be a 4-hour time span if you want to hit the east coast, central and mountain and pacific time zones – and that’s just in the U.S.). 5,000 – 20,000 Followers: Post 1 or 2 times per hour from 6 a.m. – 10 p.m. and schedule a few Tweets to appear while you sleep so you can attract followers in other parts of the world. 20,000 Followers or more: You can take it back down to three times a day, if you like. You have such a huge Twitter Tribe that many of them probably have you on their notifications and will immediately interact.

HOW – Consider Partial Automation: Some people like to automate their social media. That means, they spend an hour or so once a week or 30 minutes a day looking for relevant content and setting up Tweets or Facebook posts (or whatever) to automatically appear while they’re doing something else, like managing business. I recommend partial automation if you’re extremely busy running your business. Why? Because then you’re creating your presence throughout the day (raising brand awareness) when people are online at different times of the day (and night, if you want to reach other time zones in the world).  I DO NOT recommend total automation. The downside to TOTAL automation is that it’s like a one-way broadcast. It’s like sending a robot in to do the very thing that requires human connection. You’re not physically present. You’re broadcasting, not engaging. That’s why I recommend partial automation, plus live interaction whenever possible. Mobile apps of your social networks help you do the “whenever possible” in, literally, seconds. Then you can get right back to running your business. Bottomline: With social media marketing: you cannot post once a day and expect to increase awareness of your brand.

HOW – Set up Feed.ly: a place online that has all of your favorite blogs and websites in one place. You can quickly read through articles and share them or schedule them to be shared.

HOW – Use Buffer or Hootsuite to help you do partial automation: I prefer Buffer for several reasons, including the fact that it was created by two millennials named  Joel and Leo.  Bufferapp allows for custom scheduling in the top most popular social networks, including Google+, Twitter, Facebook, LinkedIn.

HOW – Use IFFFT: This is a free service that enables you to create a “recipe” based on the rule of: If This Then That. If doing your own is intimidating, just experiment with one that’s already for you to use. I save time when I use IFFFT. Click here to learn more.

You have a LOT of balls to juggle in the air, every moment of the day. Good luck getting into a daily routine for doing your own social media marketing and doing it effectively and efficiently, while still operating your business at a profitable level. Now that you have this checklist, you have a great plan.

Think of this as your social smoke signal. When you send out the right smoke signal, in the correct manner, your tribe will find YOU.

How to use this blog post: Print it out and keep it near you wherever you do your work. Right now you might be feeling overwhelmed. I don’t blame you. But try to set that feeling aside and keep your ultimate goal in mind. Print it out this blog post and keep it near you wherever you do your work. Pick one thing. Just one thing. And implement it. Tomorrow: pick one more thing and implement it. As long as you keep taking steps forward instead of standing still, you WILL make it to that ideal lifestyle you’ve been dreaming about. I know, because I achieved it myself. I believe in you. If you need help, call me and let’s see about working together.