Do you have a BHAG?
If you do, then you’re probably a leader in your industry and have a profitable and growing business.
If you don’t have a BHAG. Get one now.
A BHAG is a Big Hairy Audacious Goal.
It’s an acronym and a concept originally thought of by James Collins and Jerry Porras, in their book: Built To Last: Successful Habits of Visionary Companies (1994).
A BHAG is: “a strategic business statement which is created to focus an organization on a single medium-long term organization-wide goal which is audacious, likely to be externally questionable, but not internally regarded as impossible.” – According to Wikipedia
BHAGs are fun to write. If you have a team, you should do this together or else how can you expect to achieve your goal?
Examples of BHAGs:
- President John F. Kennedy challenged our government to get a man on the moon within a decade. His exact words in 1961 were: “This nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”
- Amazon: “Every book, ever printed, in any language, all available in less than 60 seconds.”
- Disney: “Be the best company in the world for all fields of family entertainment.”
What’s your Big Hair Audacious Goal? Share in the comments below and/or Tweet me or Facebook me about it.