BHAG: Big Hairy Audacious Goal Was Created by James Collins and Jerry Porras

Do you have a BHAG?

If you do, then you’re probably a leader in your industry and have a profitable and growing business.

If you don’t have a BHAG. Get one now.

A BHAG is a Big Hairy Audacious Goal.

It’s an acronym and a concept originally thought of by James Collins and Jerry Porras, in their book: Built To Last: Successful Habits of Visionary Companies (1994).
A BHAG is: “a strategic business statement which is created to focus an organization on a single medium-long term organization-wide goal which is audacious, likely to be externally questionable, but not internally regarded as impossible.” – According to Wikipedia

BHAGs are fun to write. If you have a team, you should do this together or else how can you expect to achieve your goal?

Examples of BHAGs:

  • President John F. Kennedy challenged our government to get a man on the moon within a decade. His exact words in 1961 were: “This nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”
  • Amazon: “Every book, ever printed, in any language, all available in less than 60 seconds.”
  • Disney: “Be the best company in the world for all fields of family entertainment.”

What’s your Big Hair Audacious Goal? Share in the comments below and/or Tweet me or Facebook me about it.