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Twitter Etiquette

Twitter Etiquette: The Do’s and Don’ts of Twitter   Do: Use the same etiquette in Twitter as you would in any other social setting. Mind your manners, as your mom used to say. Be sure to thank each person who helps you, even in the seemingly smallest way. Don’t: Ignore anyone who talks to you or

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Twitter Etiquette by Lori Gama
Business Tools
Lori Gama

A Daily Checklist for Doing Your Own Social Media

Use This Daily Checklist for Doing Your Own Social Media Keep in mind that any one of these items on my checklist could be individual blog posts. I’m not doing a very deep dive here, in the interests of time and keeping YOUR interest in reading. Think in terms of 5 W’s and an H:

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My Favorite Tweep of the Week – Denisse Icaza

Lori’s Favorite Tweep of the Week @DenisseIcaza   Denisse Icaza is a Latina blogger and entrepreneur who founded Ahoras para Mamá (Translation: Savings for Mama): a website that serves the Spanish-speaking community. The site is jam-packed with coupons that moms are in need of. Denisse’s Facebook community is made up of 7,806 fans (!) and growing strong. She’s one of the elite

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Mind-Map Your Way to Your Ideal Client

“Everyone is my client!” Have you ever said that? Do YOU believe that “everyone” is your client? After 21 years of running my own business, I am still surprised at how many business owners I meet, who have been in business for several years themselves, and think that “everyone” is their client. Or they have NO

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When the Veil Gets Lifted and We Feel Each Other’s Pain

David Eun survived a plane crash and lived to Tweet about it. His Tweet was shared (ReTweeted) more than 31,000 times in its first 4 hours of publication. Once again, Twitter was faster than traditional news sources, beating CNN and others, because an eye witness to an important, breaking news story Tweeted about it as soon as

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How to Add Your Picture in Google’s Search Results

Have you been searching in Google and come across search results that have pictures of faces in them? Like this (search phrase: Does social media marketing grow business): And this: (search phrase: LinkedIn marketing an hour a day) That’s just Google making sure that your content is YOUR content. The official reason is “to help

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A Business Building Tool Kit for Entrepreneurs and Side Hustle Peeps

I decided to write this (A Business Building Tool Kit for Entrepreneurs and Side Hustle Peeps) because I continually meet really nice entrepreneurs who don’t yet have all the tools they need to build business. Maybe you already have everything you need for your own business-building tool kit in your office right now and just

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Does Social Media Marketing Grow Business?

Eighty percent of social media users prefer to connect with brands through Facebook yet even with other mind-blowing statistics like this and all the social proof in the pudding, some people still believe social media doesn’t grow business. Are you someone who has been hearing about how social media CAN grow your business but nothing

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How to Use Facebook Hashtags for Marketing

Facebook hashtags have arrived! Pardon my excitement, as I have high hopes for them. Even if you know how to use hashtags in Twitter to attract your tribe, you might want to read on because when you use Facebook hashtags in your fan page posts,  your posts can potentially be seen by millions of people

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Are You Tickling Your Peeps With Your T.O.E.s?

Yes, that’s right: with your T.O.E.s: Tools Of Engagement. Don’t let the Tools Of Technology intimidate,  overwhelm you or stop you from engaging with your peeps – your people, your tribe, your community, your FFF’s (Fans, Friends, Followers). When you know how to wield the Tools Of Technology (TOEs) then you have empowered yourself to build the

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New Facebook Cover Image Rule Limits Text to 20 Per Cent

Did you hear about this: New Facebook Cover Image Rule Limits Text to 20 Per Cent (20%)? In 2013, Facebook quietly announced that their new Facebook Cover Image rule limits the amount of text you can have in your cover image to 20% or less. Use this link to see if your Facebook Cover Image is

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I Didn’t Expect to Have an Epiphany

I got to speak to a group of 55 women entrepreneurs and business executives the other day about how to stop wasting time with social media marketing and start growing business with it. I didn’t expect to have an epiphany but I did. The audience was a mixture of two different types of business owners:

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How to Set Up Google Reader

   Google Reader is simply a place online that is your unique “container” of blogs and websites that you’ve subscribed to. Better than bookmarking and more efficient than a spreadsheet or other type of list for your favorite content, Google Reader keeps the latest blog posts and articles from your favorite websites ready for you

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HVAC Marketing Case Study
Digital Marketing
Lori Gama

Social Media Detox Diet

If you’re overwhelmed and even a bit sick of Social Media then you need my Social Media Detox Diet to help you detoxify yourself and get back to having fun with it, plus: grow more business. It’s extremely important to include social marketing in your marketing strategy, when it’s done right. Just don’t over-do it. If

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