Online Visibility Marketing can feel overwhelming with so many possible opportunities. But what ONE thing can you do today to move your life and your business forward today?Here are some Online Visibility tips for you. Pick just one and do it today. Your future self will thank you for planting the seeds that later grow
(Note: originally written in 2012 and updated in 2017.) If you truly care about your company’s customer service, own a restaurant, and have a few minutes a day to login into Yelp.com, keep reading. Those few minutes you invest could help you increase your monthly revenue if you apply the advice I share, combined with
I realized something the other day that surprised me so much that I had to write this blog post about it. I realized that I get more Online Visibility by investing my time in my Facebook Groups, rather than on my Facebook business page because, in the groups, there is always a discussion (or two
(Note: I wrote this blog post: BlogHer 12 Conference Marks a Turning Point for Women Bloggers in 2012. Back then, there weren’t nearly as many women bloggers as there are now.) Something significant has just happened during the first few days of August of 2012: it was called BlogHer ’12. This gathering of women bloggers
The biggest dilemma for women entrepreneurs who are new to social media is that you don’t know what you don’t know. Have you recently asked yourself: Which Social Network Is Right For Me and Other Women Entrepreneurs? Figuring out which social network is being used by your clients – also known as your tribe – is
I was a BETA tester of Twitter Lists, back in the day, before Twitter officially rolled out the list feature. We were nicely told by Twitter (via a message on top of our profile pages) to keep it quiet and start building lists (well, they weren’t really that bossy but you get my point). We
Infographics, one of the most popular visual arts of the 21st century, can be compared to ancient cave paintings , known as “rock paintings” and petroglyphs – the carvings on the walls of caves and rocks. Those ancient designs and today’s infographics accomplish the same thing: portraying complex data in a visual and easy-to-understand way.
SEOmoz, one of my favorite SEO resources, did an interesting study to find out pricing of services. I’m publishing this post because many people have no idea of the investment they need to make. Market research was done by AYTM.com and they created this great SEO Pricing infographic, too. Infographic by SEOmoz & AYTM Market
Lead generation with your website might be a whole new concept to you, especially if you’re a new business owner. The first step of a good lead-generation website is to get that new visitor to feel comfortable enough to stay and read your first message or click that video play button. That’s your foot in
Data flows around us like an invisible ocean, thanks to conversations in the Twitterverse and Facebook and other social networks. There’s so much information that, until we see a visual representation of it, it’s difficult to fathom. Once we see the data in context of something else, such as geographic location, for instance, the data
“We’re transforming Google into a search engine that understands not only content, but also people and relationships.” – The Official Google Blog. What better way to describe Social Search than directly from Google’s “mouth” – their blog? I’ve been studying SEO since 1999 when I realized that businesses would need more than just a website
By now you’ve probably heard from someone (a Facebook friend, most likely) that Facebook is going to change over our fan pages into the new look of Timeline on March 30, 2012. Late last year, Facebook did the same thing to our profile pages. Don’t wait until the end of March to changeover: be proactive
Goodbye Facebook Fan Page: Hello Branded Timeline. Facebook’s new pages for businesses, brands and organizations will hit your computer and mobile screens March 30th. Get ready now. Think about your strategy and discuss it with your Web Designer or Graphic Artist. Be sure to work with one who knows marketing and branding. The new page
Desktop PC users shop more casually and take their time before making a purchase decision – it can be up to one WEEK before they buy. But Mobile and Tablet users have the mindset of “I need it now” as they search with their devices and they make a purchase in one HOUR, according to
If you’re frustrated because you’ve invested a good chunk of money into your website but your brand is invisible online and your customers can’t find you, today’s newsletter is just for you. I have included links to the blog posts I’ve written regarding these topics, so you can read more valuable visibility tips. When you start
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