Making your customers happy on a consistent basis is the number one thing you can do to build a positive online reputation. Happy customers, who are under the age of 30, are more likely to post an online review in any number of places such as Yelp, TripAdvisor and/or Google. But so are the unhappy customers.
Knowing who your personas are is critical to your company’s profit and loss. Do you know who your personas are? If you don’t know who your personas are you’re probably losing out on a lot of revenue. But once you define your personas, in as much detail as you would a character in a novel,
Are you a small business owner struggling to understand the new algorithms of Google? Just when you thought you had this whole SEO thing figured out….boom! Google waves its magic wand and all your top search results for your website suddenly disappeared. After reading my blog post about the new algorithms of Google, you’ll understand
Is Empire Avenue the next big thing everyone in your social networks will play with? I stumbled onto Empire Avenue after reading a Tweet from someone proclaiming she had just unlocked the newbie badge on Empire Ave and imploring me to click on this link so that I, too, could do the same and find fortune
NOTE: I wrote this post a decade ago. Blekko doesn’t exist anymore. I’ve left this up for your interest. The links no longer exist, therefore, I have un-linked them. Blekko is a new search engine (as of November, 2010) that has some helpful features that makes it different and more interesting than its competitors, Google
A great website is like having a great sales person who knows how to “close the deal.” Do your visitors stay and EXPLORE or bolt? Do you get lots of traffic but nobody calls? Do you know which statistic to check in your Google Analytics report that actually tells you how many people are coming
Why it’s important to set up a legacy twitter feed for your immediate family I lost my father when I was 13 years old and if Twitter had existed then and if he had used it for the purpose of sharing his thoughts, hopes and wishes for his three daughters and wife, oh what a
For a start-up that’s only a little over a year old, Foursquare has achieved some significant milestones. Launched in March, 2009, by founders Dennis Crowley and Naveen Selvadurai, Foursquare has over 2 million users who have checked-in to local businesses 100 million times. With an average of 15,000 new users signing up every day and contributing one million check-ins per day, Foursquare has successfully stirred up an addicting cocktail of location, gaming and social elements that’s being drunk up by its fast-growing membership in cities around the world.
It thoroughly delights me to see more and more people using Social networks to find and create synergy with like-minded people. I especially love it when organizations cover the topic of Social Media at their yearly conventions. Today I had the privilege of attending one of the sessions at the 2010 National Association of Elected
When I meet new people at live networking events, we inevitably start discussing the impact of social media marketing and how it’s changed the way we communicate with friends and the way we interact with our favorite brands. We’re not in Kansas anymore, as Dorothy told her dog, ToTo, when they landed in the world
Twitter chats are a powerful way to make new friends, gain more followers, educate yourself, be helpful to others and increase your revenue, when you find the right people to work with or hire to help you reach your goals.
Those observations of the simple moments in life should probably be shared with your Twitter followers because it’s the “trivial” stuff that bonds us together and builds community.
Right now, it is 45 minutes before a Tsunami wave is set to hit the Hawaiian Islands. It’s been several hours since the earthquake in Chile, in which it is estimated that 500,000 people have been displaced from their homes. And I’m on Twitter and Facebook and listening to live streamed video on my laptop
With a Google Profile, you’re taking the first step of monitoring your Online Reputation. Before a company decides to do business with you or even to just reach out to you and say hello, they are Googling your name and your company name to see what they find.
Ana Lydia has been nationally recognized as a communications leader since establishing her agency, padma, in 2006. Padma was the first ethnic PR/marketing agency focused on reaching bilingual, acculturated US Hispanic consumers. In 2007, Ana Lydia further established the agency as a communications leader with the addition of online and social media capabilities and multi-ethnic
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