Is Pepsi building its own social network?
Pepsi is building its own social network with its “Refresh Everything” campaign.
December 24, 2009
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Create Your Best Web Site Ever: Follow A 3-Step Plan
Before you make start bringing in a lot of traffic from the Web, you want to make sure your Web site is in tip-top shape and can successfully convert that traffic from “looky-lou’s” and “tire-kickers” into paying customers and raving fans.
November 9, 2009
Measure Your Sentiment with PeopleBrowsr Analytics
Measuring your “sentiment” with your Twitter friends is an interesting undertaking. Why would you want to measure such a thing? With a tracking and measuring tool, you can then improve your service and/or products you sell; while, hand-in-hand, improve your Online Reputation.
October 28, 2009
Facebook: How To Control Who Shows Up In Your Live Feed
Don’t you just love it? Just as you were getting comfortable with Facebook, they go and change things on you. Here’s what Facebook said about the new version of its Live Feed after clicked on “edit options” at bottom of Live Feed page: Live Feed automatically determines which friends to include based on who Facebook
October 26, 2009
“Latino In America” Not The Ratings Hit “Black In America” Was
When I first heard about CNN’s Latino In America, I was excited because I thought they would provide portraits of us, from all walks of life. Unfortunately, most of the stories on CNN’s Latino In America program portrayed and reinforced stereotypes. Where were the Latina and Latino business people, like me, who overcame hardships and
October 25, 2009
Lance Rios: Being Latino
I’m featuring leaders in the Latinos In Social Media (LATISM.org) movement in my blog. It’s my honor to introduce you to Lance Rios, who organized and runs the Being Latino Facebook, which is “a communication platform designed to educate and connect all peoples across the global Latino spectrum.” It’s one of the best places to
October 23, 2009
Search Evolves: Google to include Twitter updates in search results
Search has evolved. People want relevant search results and today, “relevant” means RIGHT NOW. We don’t want stale information that’s three-weeks old. We use our cell phones to search for tweets to help us decide if a new movie is worth the admission ticket right now. If a breaking news story is happening, we already
October 22, 2009
Latinos In Social Media: George Torres – The Urban Jibaro
George Torres, aka The Urban Jibaro, who is a bi-lingual social media consultant, cultural activist, radio personality and founder of cultural online magazine SofritoForYourSoul.com. Follow him on Twitter as the UrbanJibaro and friend him on Facebook and keep up with his Google Profile. Having been born & raised between Brooklyn & Bayamon, he was reared with traditional Puerto Rican values and incorporated that with what he learned in the streets of East New York. This mixture of elements in his life earned him the nickname “Urban Jibaro” that former Young Lord and Community Leader, the late Richie Perez bestowed on him.
October 19, 2009
Johnny Rivera: The Latino Edge
Meet Johnny Rivera, Segment Producer for “Off the Kuf” FM morning talk radio show, Syndicated Writer, Social Media/Internet Marketing Guru, Network (Computer) Engineer, Web Developer, Owner of ThinkRivera Technologies. Johnny Rivera is very perceptive about people and has been blazing a trail on the Web for almost two decades.
October 19, 2009
Tweeting Builds Your Business-Take Time To Tweet
I’m not advocating that you give up face-to-face networking and meeting people in person. No, no, no. In fact, as you build relationships online, there will come a time when you should phone people you’ve tweeted with and meet them in person (safely)—that’s when the magic can really happen because you’ve gotten to know each other online. It’s almost like meeting old friends.
October 16, 2009
Elianne Ramos: A Geek Goddess
In honor of Hispanic Heritage month, I’m interviewing several top Latina(o)/Hispanic leaders in Social Media. Elianne Ramos, known as @ergeekgoddess on Twitter, is a Latina Twitter Queen who operates a successful Hispanic Marketing agency in Washington, D.C. Her clients include Verizon Wireless, SlimFast, Anheuser-Busch and many other national brands. She creates “instant brand magic.” I love Elianne’s writing style. Check out her blog: SpeakHispanic.com
October 5, 2009
Louis Pagan: An interview with LATISM Co-founder
In honor of Hispanic Heritage month, I interviewed some of the top leaders in the Latinos In Social Media movement (LATISM.org). I’m very honored and grateful to those who could participate . Come back every other day to see who else I interviewed. We kick off with a co-founder of LATISM, Louis Pagan (Twitter: @LouisPagan) Thanks for reading.
October 2, 2009
Social Revolución: Hispanic-fluentials
I match all the characteristics and habits of a Hispanic-fluential because I’m online more than my any of my peers; I talk about brands more often than any other group and I talk OFF-line, in face-to-face conversations, more than my peers. I’m thinking I’m a pretty important person or persona to brands.
So why aren’t more brands talking to ME?
September 21, 2009
Hispanic Heritage: Claudia Goffan, CEO Target Latino
In honor of Hispanic Heritage Month, I’m featuring Latina and Latino leaders in my Social Networking blog. I asked my friends, who, actually feel more like my primas y primos (cousins) than “just” friends, to contribute their thoughts on Social Networking with Twitter.
September 17, 2009
Is Social Media a Fad?
This is how I start my Social Media marketing workshops: I show this video to my students in order to get their minds shifting in a new direction. The video, produced by SocialNomics, has more than 552,000 views on YouTube. Some of the statistics mentioned: 80% of Twitter usage is on mobile devices. People update
September 11, 2009