Mindshift: the world is round, not flat Did you know that people used to think the world was flat and that if you sailed toward the horizon, you’d drop off the edge into an awful abyss? Highly intelligent people at that time REALLY believed this. It was the few brave men (and don’t forget Queen
Befriending people within my culture is like gathering together with mi familia, who all welcome me and celebrate with me–without hesitation, with trust, and with an all-knowing embrace like primas y primos reuniting, singing, dancing–only we’re blogging, tweeting, getting LinkedIn together and building a country of Latinos on Facebook.
Your Online Reputation must be a multi-faceted positive picture of YOU People can check out your Online Reputation (your O.R.) by reviewing your Social Media profiles in Twitter, LinkedIn, Facebook and other places on the Web. They’ll also check your Web site, your blog and they’ll “Google” your name to see what information shows up.
If you had a retail store, you’d make sure your store was sparkling clean; your products were stocked and easy-to-reach; all the aisles were easy to walk through-you’d do all this preparation before you advertised your grand opening, right? You’d take care of the details that would make your customers happy, like having plenty of
I remember how overwhelming and confusing Twitter was when I took my first peek at it and that’s why I decided to write an e-book that explains every component: the who, what, when and why of Twitter and include a workbook that guides you every day, for 20 days, showing you what to do so you can make use of every minute of your time.
Are you a business owner who has successfully monetized Twitter? I would love to hear from you. There’s just one catch: you can’t be in the Social Media Marketing industry. I want to show people that they can grow their network and increase their revenue through Twitter—even if they are not a Social Media professional.
As I’ve lovingly gained over 2500 people connecting to me in Twitter (without spamming anyone–quite proud of that, y’know), I’ve learned a lot about what my community of Twitter friends like: they like me. They follow me because I’m their “leader” and they like my ideas, my observations: my valuable content. They follow me because
So many companies are jumping into Social Media without a plan–and that’s a bit scary. You wouldn’t build a new addition to your home without blueprints, right? Or at least a sketch to follow or something. If you’ve made this mistake, it’s not too late. Hire a professional who can guide you. An hour of
Your “Success” Benchmark is the most important thing to decide on or the ROI ends up being a mystery. First, decide what you’re measuring. Is it quality of conversations and perceptions of your company? Or is it the numbers: traffic to your Web site, SEO ranking, number of products sold? To measure quality, such as
“Trust” is the new marketing: people must trust you before they do business with you or before they donate money to your non-profit cause. Credibility is key. Attract your tribe (Seth Godin wrote Tribes–I highly recommend you read it) through your brand and keep delivering what you promise and you’ll do great.
Glenn Garnes asked me to be on his blog talk radio show a couple weeks ago, to talk about my top 10 Twitter tools that I use to save time. It turned out to be a helpful show because we talked about most of my favorite Twitter tools and some of Glenn’s favorites. Building Relationships
Normally, I’m a very positive person (ask anyone). This is one of the few times I’ll rant and complain. I have a good excuse for my rant: I’ve just read another article bashing Twitter. And, yes, it was written by someone who is NOT in Twitter. (Surprise!) This person owns a marketing agency and has
Congratulations for entering the world of Twitter!
These tips will help you, the brand new user of Twitter, to more quickly succeed in growing your business. My top 10 tips are a mixture of Twitter “how-to” steps and strategy. You’ll learn the basic (and I mean BASIC) steps of how to customize your profile settings, such as your photo and bio, but you’ll also learn what you should be doing in order to attract followers who become your fans and refer you to others. Once you build trust, you can build relationships. Once you build relationships with people in Twitter, your business will naturally grow.
This blog post is my response to people, and in particular, “mainstream” media, who don’t seem to understand the underlying meaning of why we are participating in Social Networking. In particular, media, like ABC News, who, as of today, April 2, 2009, are soliciting comments from people who are “sick” of being involved in Social
Here’s how simple Social Networking is:
If you’ve attended “real life” networking events; fundraisers; cocktail parties; wine tastings; or any other SOCIAL gatherings: and if you possess basic “social” skills, then you already know how to successfully participate in online Social Networking.
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