Online Reputation
Ten years ago, I wrote about how important it was to grow and protect your own positive online reputation. It was important then but, man, oh man, it’s super important now. Here’s why improving and growing a positive online reputation is so critical to one’s success… With so much information at our fingertips, it’s difficult […]
Top 10 Online Visibility Tips
If you’re frustrated because you’ve invested a good chunk of money into your website but your brand is invisible online and your customers can’t find you, today’s newsletter is just for you. I have included links to the blog posts I’ve written regarding these topics, so you can read more valuable visibility tips. When you start […]
What Is Social Capital and How Do You Measure Yours?
Social Capital has many definitions. Don’t get it mixed up with what makes up your Online Reputation (the search results people see when they Google your name), although that IS part of your Social Capital. For the purpose of marketing your business, social capital is made up of the VALUE of your SOCIAL NETWORKS and […]
Get Started In Google Plus
Google+ is an evolution of some of the best features and qualities of the most popular and useful social networks to-date. For instance, Google realized that filtering our friends, fans and followers is a tool that’s very much needed but not successfully provided by other social networks such as Facebook and Twitter. That’s what Google+’s […]
Google+ For Beginners: Fill Out Your About Section Now
Heard a lot about Google+ yet in your part of the universe? In its first two weeks and in a BETA-only state of being (invitation-only, too!) it’s gained 10 million users. Quite impressive when you compare it to Facebook’s first YEAR of growth, which was 5.5 million users in one YEAR. Granted, way back then, […]