If you’re a business owner in Northern Colorado—say, a CEO of a manufacturing company in Greeley—you’ve likely heard people toss around the phrase “ChatGPT” like it’s the next sliced bread. But here’s the real question: is it actually useful for business?
Short answer? Yes. Massively.
Long answer? Let me show you how.
What Is ChatGPT (And Why Should Business Owners Care)?
ChatGPT is an AI tool that can help you write, plan, problem-solve, and brainstorm—like having a super-smart assistant who never sleeps and doesn’t need a 401(k). It’s one of the most powerful tools I use daily in my business, and it’s changed the game for how I manage my time and energy.
This isn’t just me talking. Here’s what CEOs need to know:
91% of top companies are already investing in AI to gain a competitive edge (Forbes).
And according to McKinsey, businesses that use AI in operations and strategy see profit increases of up to 20%.
So yes—it’s real, and it’s happening now.
Let’s break this down with real examples—no fluff, no hype.
1. Automate the Writing You Don’t Have Time For
If you’ve ever stared at a blank screen trying to write:
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An email that sounds polished but human,
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A blog post that markets your services while educating your audience,
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Or even a job description that attracts top talent—
—ChatGPT can help you get it done in minutes.
My real-life example:
I once wrote a blog post with ChatGPT in 13 minutes—while driving. (Okay, I talked to ChatGPT hands-free while driving—safety first!) It helped me outline the post, draft the content, and even read it back to me. By the time I got home, all I had to do was edit and publish.
That task normally takes 1–2 hours. With ChatGPT? Under 30 minutes.
Business case:
Imagine saving 3–5 hours a week just on writing. That’s over 150–250 hours a year you could spend growing your company, mentoring your team, or heck—getting home in time for dinner.
2. Use ChatGPT As a Strategic Thought Partner
This is where the magic really happens. ChatGPT isn’t just a writing tool—it’s a strategic partner that helps you:
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Set business goals
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Brainstorm new product lines
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Plan marketing campaigns
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Reimagine workflows to save time and increase output
I’ve had ChatGPT suggest services and strategies I would’ve never considered—unless I’d paid a New York marketing agency $1M. And even then, it probably wouldn’t have happened this fast.
Business case:
Let’s say you’re trying to expand into new markets. You could ask ChatGPT:
“Help me brainstorm three new market opportunities for a mid-size manufacturing company in Colorado. Ask me questions first, in order to give me the best output possible.”
Answer the questions ChatGPT gives you. Give it context. And then you’ll get a much better output. You might get insights on industries, messaging angles, or B2B partnerships that spark your next big move.
3. Create Repeatable, Time-Saving Prompts and Systems
Most business owners don’t realize they can train ChatGPT to think like them. This means creating custom prompts and even custom GPTs that:
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Answer FAQs for your business
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Write in your brand voice (just like I’ve trained it to sound like me)
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Help your team save time on recurring tasks
I’ve built custom GPTs for clients that now act like mini-executive assistants—handling writing, customer responses, and even marketing planning.
Business case:
Your marketing director could use a ChatGPT prompt to generate monthly content calendars, or your HR lead could draft onboarding emails in seconds. It’s like cloning your best brainpower across the company.
Want Your Team to Actually Use AI?
Here’s the truth: tools don’t change businesses—people using tools well do. That’s where I come in.
I offer:
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Corporate AI Trainings that get your whole team using ChatGPT to boost productivity and reduce burnout.
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Speaking engagements at conferences and leadership retreats, where I make AI practical, engaging, and actually fun.
Because the future of business isn’t just about using AI—it’s about leading with it.
Final Thought: AI Isn’t Replacing You. It’s Releasing You.
Using ChatGPT for business isn’t about replacing people. It’s about freeing up your best people—including you—to focus on what really matters: building, leading, creating, and connecting.
Whether you’re running a manufacturing plant in Greeley, a real estate firm in Windsor, or a consultancy serving major players, now is the time to get ahead of the AI curve.
And if you’re curious how it could look inside your company?
Let’s talk.
Ready to train your team in ChatGPT or book me to speak?
Schedule a complimentary 30-minute discovery session with me.
Together, we’ll turn AI into your company’s next competitive advantage.
