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HVAC Marketing Case Study
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HVAC Marketing Case Study
HVAC Marketing Case Study: Revenue grew 80%; 4 more technicians were hired; 6 more installers were hired because of business growth from our HVAC marketing services.
Around four years ago, McCormick Heating and Cooling didn’t have a steady stream of bookings and customers. They were virtually invisible when it came to being found online.
They were extremely frustrated by constantly seeing their competitors at the top of Google’s search results while their company was nowhere to be found.
While McCormick Heating and Cooling had successfully run a business for more than 15 years at that point in time, they realized that the old ways of advertising their business were no longer working. And that was costing them thousands of dollars in potential revenue.
That’s when they decided that it was time to seek the assistance of a HVAC marketing agency that could help them stand out from their competitors online. With a thorough search online for HVAC digital marketing agencies and “local SEO”, they found DaGama Digital Marketing (aka DaGama Web Studio).
“Lori and her team are exceptional. We are so happy to have picked a local company who not only is good at what they do, but also has a genuine interest in their clients success and growth. Through the previous 4 years working with DaGama we were able to pretty much double the company gross profits by procuring organic leads through their services. Thus creating the need to hire more staff which in turn created more profit over time. This local SEO company comes with high recommendations from our local HVAC business.”
-Abbey Klein, Co-Owner, McCormick Heating and Cooling
Keep reading to learn how we doubled net new customer revenue; and increased organic search traffic by 80% using our SEO Formula. McCormick Heating and Cooling added more trucks to their fleet, and hired more staff.
We take a comprehensive approach to HVAC marketing that focuses on HVAC SEO best practices, conversion website design, Google My Business and Bing; seasonal PPC and social media marketing. This allows our clients to rank higher EVERYWHERE with more Google searches, converting more customers in the process.
INCREASING ORGANIC TRAFFIC LEADS INTO MORE CONVERSIONS, MORE PHONE CALLS
Increasing organic traffic is one of the best ways to scale your business without having to rely on extensive ad budgets. To generate real human interaction, not bots, you need to rely on an HVAC marketing agency that can help you achieve your goals. Real people visiting your website equals real conversions that are sustainable for your business. CHECK OUT THIS HVAC MARKETING CHECKLIST.
By optimizing keywords relating to HVAC marketing, and completely redoing the homepage of McCormick Heating and Cooling’s website; we were able to lower the bounce rate, getting more people to stay and explore and call or schedule an appointment with the forms. The first year of working together resulted in more than 134 service requests compared to the previous year that yielded only 60 service requests. Just imagine how this could affect your business in terms of revenue generated. By optimizing content on your website such as keywords related to services, like: Greeley furnace repair; Greeley furnace company, for example. Of course, with your city as part of the keyword phrase.
SEO OPTIMIZATION FOR BETTER RANKING AND MORE BOOKINGS
To be found online and rank high on Google’s search engine, it is essential to tailor your content for HVAC toward the keywords that searchers are looking for. It also is important to have a website that creates value for your users in terms of helpful HVAC blog posts and clear calls to action for users to convert.
When we first started working with McCormick Heating and Cooling, they had a poor online presence. Like many local businesses, they were practically invisible unless you knew their company name. DaGama Digital Marketing was able to help them increase their ranking by choosing the right digital marketing strategies and it began with having HVAC specific keywords. Then we had our professional photographer do a photo shoot of the team so we could have photos of the nice, talented folks who actually work there instead of stock imagery on their website. Next, we redesigned their homepage to create a better experience for users coming to their website to book appointments or find out other important details. We also added a contact us page to allow users to book easily. This made it easier and more convenient for folks to book from their website. We did many other strategic things to their website that increased organic traffic.
WEBSITE REDESIGN FOR BETTER CUSTOMER EXPERIENCE
One factor that contributed to the tremendous amount of success that McCormick Heating and Cooling had with their HVAC digital marketing strategy was the total overhaul of their website homepage. Before the rebranding of their website, McCormick Heating and Cooling had no pictures of the team members that worked there, no photos to entice visitors to stay on their homepage, and no relevant information to allow potential customers to make an informed decision. By adding authentic photos of their team members, relevant, high-quality photos to their homepage, and great HVAC SEO friendly content; we helped them establish a credible brand that Google loves. If you’re not already doing this on your website, you really should. The credibility factor weighs heavily with consumers and by showing your team in photos (and videos), you’re creating trust right away.
PARTNERSHIP SUCCEEDS WHEN CLIENT GOALS ARE EXCEEDED
When McCormick Heating and Cooling started partnering with DaGama Digital Marketing they had four trucks. After nearly three years of working with us, McCormick Heating and Cooling has eight trucks; hired four more technicians and more installers; and doubled their annual revenue. They have expanded to two physical office locations. Not to mention, they have 230 5-star reviews in Google for their excellent service throughout our partnership. They already had outstanding customer service with very, very skilled and certified techs. We merely helped them shine a lot on that with a review process.
Talk to us to learn more about how we can help you exceed your goals, too! Schedule your free 30-minute discovery session here.
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