Is Social Media a Fad?

This is how I start my Social Media marketing workshops: I show this video to my students in order to get their minds shifting in a new direction. The video, produced by SocialNomics, has more than 552,000 views on YouTube. Some of the statistics mentioned:

  • 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences?
  • Social Media has overtaken porn as the #1 activity on the Web
  • 1 out of 8 couples married last year met via Social Media
  • If Facebook were a country, it would be the world’s 4th largest
  • 80% of companies are using LinkedIn as their primary tool to find employees
  • Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama

Are you ready to shift your mind? Watch this!