Can SEO really help you grow? The answer is: yes – if the SEO agency or SEO expert doing your Search Engine Optimization is highly knowledgeable; has at least five years of experience successfully getting top 10 search engine ranking positions (SERPs) for their clients for several years and is easy to work with. SEO for business is as necessary as having fuel in your car’s gas tank.
Here Are Several Reasons Why You Need to Have SEO For Business
Reason #1: The #1 result in Google gets 27.6% of all clicks, according to a study done by Backlinko. Not only is it imperative that your company be found on page one in Google but you’ve got to found in the #1 position. Or at least be found in the top three search results.
“The top 3 Google search results get 54.4% of all clicks.”
Reason #2: Having a website does NOT mean you’re automatically going to get found in Google by your future customers. Your website has to be optimized in a strategic way that involves having helpful content for your readers (those future customers). That content should be written by humans, for humans. It should not be written by AI (Artificial Intelligence) to please the Googlebot.Google is intending the HCU to “focus on people-first content.” Why? Google released a new algorithm in August, 2022, nicknamed: the Helpful Content Update (HCU).
This Helpful Content Update has had a huge impact on the search results you see when you search inside Google with keywords. According to Google: “The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.”
Reason #3: Your top competitor is kicking your a** in Google. This reason alone should be enough to persuade you to add on SEO as one of your company’s top secret weapons. If your top competitor is getting found for the same keywords (phrases) that you’re wanting to be found for but YOUR company is nowhere in sight, then you need SEO for business growth. SEO (when properly done by an experienced SEO agency) is a game changer for your gross revenue growth.
Reason #4: SEO increases the value of your company. Some day you’re either going to pass on your family-owned business to your children or you’ll sell it. Either way, you’re going to want your business to be worth a lot of money. If you don’t invest in SEO now your business won’t be nearly as valuable as it could be.
Think about it. Why would someone want to buy a business that isn’t found by popular keywords in Google versus another business that’s highly visible?
Below here is a screenshot image of one of our clients’ organic traffic to their website from January 1, 2022 – November 6, 2022. As you can see, by far, organic search is the top source of traffic. This family-owned company has been one of my awesome clients for the past four years. My team and I have helped them grow their annual gross revenue by 23% the first six months; by 50% the second year; by 40% during 2020; by 26% the fourth year and by 23% in 2022. In 2023, they’d like to grow by another 20%. I know this because I meet regularly with my clients to keep learning about their goals. I also like to keep them informed about what my team and I are doing to get them the results they’re after. And I can discuss new strategies to keep increasing their gross revenue.
In conclusion: those are just a few reasons you need SEO for business if you want to get found in Google and grow your annual gross revenue. Give me a call: 970-302-6994 or fill out our contact form if you’d like to schedule a Discovery Session and see if we’re a good fit for you.
Lori Gama is president and founder of DaGama Digital Marketing Agency (aka: DaGama Web Studio, Inc.) based in Greeley, Colorado. She works with clients across the U.S. Lori started the business in 1995 and built her business from local to national clients in just a few years. Starting out as one of the first female Web Developers in the world, she also became Colorado’s first female top SEO expert, beginning way back in 1998 when Google was first launched. That’s when Lori predicted that Google would become the Yellow pages of the 21st century. In 2008, she added on social media services. She is also the co-owner of Skynet Drone Services, along with her husband, Michael Gabriel, who was FAA certified as Colorado’s first certified drone pilot. Skynet Drone Services is Northern Colorado’s first female-owned drone services company. Lori is active in her local community; a Greeley Chamber of Commerce member and a Loveland Chamber of Commerce member. Currently, she volunteers as a board member with the United Way of Weld County.