Six DIY SEO Tips

Here are Six DIY SEO Tips that any business owner can easily implement on their own. These tips are just the tip of the SEO iceberg. But by taking these steps, you’ll be that much further along without spending anything but your time. Notice that most of these tips are related to having the social proof that your company is trustworthy.

Six DIY SEO Tips

  1. Get a Mobile-Responsive Website:
    Your website should be mobile-responsive. Not sure if it is? The fastest way to find out is to take the Google Mobile Test. Go to this link and test your site. Google will tell you whether your website is mobile-responsive. The reason you should have a mobile-responsive site is that it’s much easier for people to use it. It’s that simply. The non-mobile sites are a frustrating experience. Google wants to give valuable search results to its searchers. Not frustrating ones.

  2. Set up your Google My Business page.
    Or if you have one already: begin actively managing it weekly or daily. Go to Google My Business to get started.  88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. Most likely, these consumers found your Google My Business page

  3. Scan Your Business Address, Name and Phone Number for Accuracy
    Did you know there are over 80 Local Directories that Google counts as legitimate inbound links to your website? Some of these Local Directories are popular and well-known: Yahoo; Yelp; YellowPages. And some are not so well-known: GetFave; Tupalo; AirYell. Have you heard of these? I had not. But backlinks to your website, in the world’s top directories, count like “votes” for your website/your business in Google’s eyes.Make sure your business name, address and phone number are correct in all the local directories that Google loves. Go to our scanner now and do a FREE scan.

  4. Do a Spot Check to See If You Can Find Your Business by Keywords (NOT Your Business Name)
    Make a list of 10 keywords you want to be found by. Example keyword for a day spa: “Local Day Spa.” Use this list for competition research and see if you can find your own business. Also: find out how many searches there are on each of your keywords by using Google’s Adwords Keyword Tool. You can set up your own Google Adwords account without purchasing ads. You can then use its tools, like the Keyword Tool.
    Or you can contact us and we’ll give you your list of 10 keywords and number of searches for the past 30 days for FREE.

  5. Content Marketing
    Begin to establish your business (or YOU – if you are your brand and face of the business) as THE authority for its services or products by writing pages and blog posts that focus on each service. There’s a lot more to doing effective content marketing than that but it’s a good and simple way to start. Remember: your prospective customers are everywhere online and so are some of your competitors. Be found everywhere and when you’re found: be the authority on your area of expertise. This helps establish trust. Trust is the new currency. It’s more valuable than money. Why? Because people won’t spend money on your services or products until they trust you first.

  6. Online Reputation
    What do you find when you search for your business name on Google? There should be 10-60 or more positive or neutral search results related to your company. To achieve having that many positive and neutral search results does take time and expertise. You can attempt to do this on your own by researching the topic and applying what you learn. Or you can contact us to save you a lot of time and frustration. A good SEO & Online Reputation company can assist you with this important work. Even if you don’t choose us, be sure to start actively managing your Online Reputation starting today. And I do mean today. Google is placing more and more emphasis on any signals you can give that show that you’re a legitimate company (not a fake company), intending to be in business for years to come. Trust is the new currency.

Six DIY SEO Tips

About the Author: Lori Gama

Lori Gama is a digital marketing pioneer who founded her company: DaGama Web Studio (now called: DaGama Digital Marketing Agency) in 1995. From a one-woman web studio to a 14-person team that manages SEO, social media and paid ads for family-owned companies, Lori Gama innovates and increases growth for her clients, some of whom have been with her from 7 years to 26 years.