Social Media Has Become the Air We Breathe

Unless you’ve been living off the grid, in the woods, under a rock, you know that social media has become part of our lives.  We’ll look back on 2011 as the year that social media became like the air we breathe – so much a part of us that we wonder about those people who have managed to NOT have a Facebook account or at the very least, have a LinkedIn account (what ARE they hiding?).  Look at these examples of how social media and social search have become ingrained into our daily activities around the planet:





    • The most common way that consumers use social media is when we’re online reading a blog post or article or watching a video and we think it’s good enough to share with our own social networks so we push/click the Tweet This button; the Like button; the Google+ and LinkedIn buttons to share that article with others. (You’ll see my Share This buttons at the bottom of my blog posts).



  • YouTube officially declared itself a social network when it rolled out its new interface on December 1, 2011. I’d rather watch YouTube than television–and that is what YouTube is counting on, after it recently invested $100 million into media companies and video entrepreneurs who will produce original content. I predict that, within 5 years or sooner, everyone will have their own channel. Just like “everyone” has a Facebook page (except for those who like to live off-the-grid of the Internet), “everyone” will have their own YouTube channel in which they post videos that share moments of their lives.

These social signals we send out to our Twitter followers, Google+ followers and Facebook fans and friends are like pieces of the puzzle that make up the Social Web and our digital lives. We no longer have the “Internet.”  We have the “Social Web.” The Social Web is an extension of our inner selves or “Second Selves,” as Amber Case  defines them in her TED Talk called “We Are All Cyborgs Now.”

But wait a minute….do we have “digital lives” or do we live our lives using digital media and technology to share our lives with friends, friends of friends and total strangers? The lines are so blurred now. What do YOU think? I’d love to know about your opinion. Please share it in the comments below.