The Buyer’s Journey Explained

The Buyer's Journey Explained

The “buyer’s journey” refers to the process that a consumer goes through when making a purchase. According to a study by Forrester, there have been three seismic shifts in buying behavior in the B2B market. These shifts include an increase in remote buying, a rise in self-directed buying, and a growing emphasis on digital buying channels. The following is the buyer’s journey explained.

It is crucial for businesses to understand the buyer’s journey in order to effectively market their products or services. This means understanding what stage of the journey the consumer is in, and tailoring your marketing efforts to meet their needs at that stage.

Importance of Online Visibility So The Buyer’s Journey Explained Discovers Your Business

In today’s digital age, it is essential that businesses are able to be found online by potential customers. This includes not only having a website, but also being present on various social media platforms and appearing in Google search results.

According to the Forrester study, “customers are increasingly going online to research and buy products, with digital channels now accounting for more than half of B2B buying behavior.” This means that if a business is not easily found online, they are likely missing out on a significant portion of potential customers.

Instant Gratification and the Role of AI Chat

Today’s consumers are used to instant gratification and expect to be able to get answers to their questions quickly and easily. Having an AI chat bubble on your website is like having a greeter in your store who can guide the customer all the way to the point of purchase.

It is important for businesses to understand that if they are not meeting the expectations of their customers in terms of speed and convenience, they may be losing out on potential sales.

Are You In Need of Digital Marketing Services?

If you’re a business owner looking to increase your online visibility and grow your business, we invite you to contact DaGama Digital Marketing for a free Discovery Session. Our agency provides a wide range of services including SEO, web design and development, AI chat, multiple map listings, social media management, Google Ads, Local Service Ads (Google Guaranteed), YouTube Ads, video marketing, drone photography and videos, email marketing and more.

Our team is dedicated to helping family-owned companies succeed in the digital world. Contact Lori Gama at 970-302-6994 or fill out our contact form: to schedule your free Discovery Session today.


“I have had the pleasure of working with DaGama Web Studio on several occasions and have always been impressed with their level of professionalism and expertise. They have helped me to improve my online presence and have exceeded my expectations on each project. I highly recommend them to anyone looking to improve their digital marketing efforts.”
– Attorney Robert E. Ray (5-Star Review)

the buyer's journey explained: an infographic

About the Author: Lori Gama

Lori Gama

Lori Gama is a digital marketing pioneer who founded her company: DaGama Web Studio (now called: DaGama Digital Marketing Agency) in 1995. Growing from a one-woman web studio to a 14-person digital marketing team that manages SEO, social media and Google ads for locally-owned businesses, Lori Gama innovates and increases growth for her clients, some of whom have been with her from 8 years to 27 years. Located in Greeley, Colorado, serving companies across the U.S., this Greeley marketing company gets results quickly; communicates with clients regularly and evolves marketing strategies to stay ahead of the curve.