The “buyer’s journey” refers to the process that a consumer goes through when making a purchase. According to a study by Forrester, there have been three seismic shifts in buying behavior in the B2B market. These shifts include an increase in remote buying, a rise in self-directed buying, and a growing emphasis on digital buying channels. The following is the buyer’s journey explained.
It is crucial for businesses to understand the buyer’s journey in order to effectively market their products or services. This means understanding what stage of the journey the consumer is in, and tailoring your marketing efforts to meet their needs at that stage.
Importance of Online Visibility So The Buyer’s Journey Discovers Your Business
In today’s digital age, it is essential that businesses are able to be found online by potential customers. This includes not only having a website, but also being present on various social media platforms and appearing in Google search results.
According to the Forrester study, “customers are increasingly going online to research and buy products, with digital channels now accounting for more than half of B2B buying behavior.” This means that if a business is not easily found online, they are likely missing out on a significant portion of potential customers.
Instant Gratification and the Role of AI Chat
Today’s consumers are used to instant gratification and expect to be able to get answers to their questions quickly and easily. Having an AI chat bubble on your website is like having a greeter in your store who can guide the customer all the way to the point of purchase.
It is important for businesses to understand that if they are not meeting the expectations of their customers in terms of speed and convenience, they may be losing out on potential sales.
Are You In Need of Digital Marketing Services?
If you’re a business owner looking to increase your online visibility and grow your business, we invite you to contact DaGama Digital Marketing for a free Discovery Session. Our agency provides a wide range of services including SEO, web design and development, AI chat, multiple map listings, social media management, Google Ads, Local Service Ads (Google Guaranteed), YouTube Ads, video marketing, drone photography and videos, email marketing and more.
Our team is dedicated to helping family-owned companies succeed in the digital world. Contact Lori Gama at 970-302-6994 or fill out our contact form: https://dagamawebstudio.com/contact-us/ to schedule your free Discovery Session today.
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